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Branding

Naming Cover

How to Name Your Business

“Wow, it’s actually pretty hard to come up with a name” What’s a good name and what’s a bad name for a business? You shouldn’t judge a book by its cover, but…

Creating Illusions in Branding

How to craft the perception you want for your brand by adjusting fine details. Design, by its nature, doesn’t really have any rules. If it did, designers would break them, trying to…

So you think you own a business

If you’re offering a service, here’s the problem.   People come to you for your specific consulting service and they know you, they trust you, they love you and all as well.…

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